Peaches Geldof reveals her playful side as she springs into action on a merry-go-round, wearing only her underwear.The 20-year-old socialite modelled a series of festive lingerie numbers for fashion line Miss Ultimo, complete with colourful bows in her hair.
But the trimmings were not enough to distract from her many tattoos, which include a long daisy chain that curls from her rib to her lower thigh.Peaches is the face – and decorated body – for Ultimo’s line for younger women, which has been a huge success since launching earlier this year.
The company’s boss Michelle Mone is believed to have quickly snapped up the socialite after seeing topless beach pictures of her in Brazil in February.She said: ‘Peaches was the perfect choice for this campaign. She’s young, edgy with lashings of style.’
Peaches added: ‘I’d rather young girls were looking at a normal body like mine rather than an anorexic model.’
Bob Geldof’s middle daughter has spent much of the past two years based in the U.S. following her brief marriage to American rocker Max Drummey, which ended in February.Following their quickie Las Vegas wedding, Peaches moved to Williamsburg, New York, and landed a job writing for local fashion magazine Nylon.